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Are you a leader or do you lead???

There are LEADERS and there are THOSE WHO LEAD-  There is a slight yet very big difference between these two terms. Leaders are ones who have influence and power in hand. They motivate their employees/team for a certain task. The motivation can be in the form of promotion, compensation, holidays, etc. 

But what happens when the task is over? Does the employee/team remain motivated for the next day, for the next week, or year? The answer is NO. Once the target is complete, your employees/team comes back to the same state they were and you have to motivate them again. All-in-all, you manipulated them and Not motivate them - MANIPULATED

Now let's take about "THOSE WHO LEAD" - These are the ones who do not just MOTIVATE but they INSPIRE. You follow them because you believe what these leaders believe. You follow them for yourselves and not for anyone else. Their words reach your hearts directly and we have an unexplainable emotion for them. You are influenced to a greater extent when you follow them. So you go the extra mile and take risks for them

Example: We all know that iPhones have a lesser market share compared to Android phones. Here ANDROID is the LEADER and the iPHONE is one THAT LEADS. We do not buy iPhones for their features, We buy them for STATUS and similarly, Apple too believes in the STATUS QUO. For its premium services, we are ready to take the risk and spend more(even if we get a better offer somewhere else). Having an iPhone in hand leaves us with an unexplainable satisfaction - AN EMOTION. This is how it reached our hearts before our minds, thus inspiring us from within

-Nitika Verma


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